Sheer persistence
–> it’s a morality issue
10-15 times call
Purchase the underlying land
Imperial style
Something you’d never use anyways
show them the ugly model too
Shake hands
“Gentlemen,
” he said,
“I shook hands with this young man
over a month ago. When I make a deal, that’s the deal,
whether it’s a good one or a bad one. And I trust I won’t have
to explain myself again.
” That was the end of that.
.
Honorable & classy.
You want your best customers to feel special 
not only stupid, it was self-defeating. You want your best
customers to feel special.
No hurting
.
Security –> anti peddlers
With Bitcoin you don’t have any zoning issues
Escape rent control: if you got rent control consider yourself blessed  
simply that
Leonard didn’t sell anything, on the theory that in the long
run, land prices in Manhattan were headed in only one
direction and that was up.
Exercise your option
Reneg
.
Calculated risk
Period of risk was short
size
“Skyscrapers are machines for making money.
”
.
Fewer apartments per floor –> luxury
Floor area ratio
Atrium
Spectacular entrance
Profit
Handsome structure
A great deal of care has
b een lavished on its design,
” she wrote, adding,
“It is
undeniably a dramatically handsome structure.
It’s funny. My own mother was a housewife all her life.
And yet it’s turned out that I’ve hired a lot of women for top
jobs, and they’ve been among my best people.
Something perverse about the society we live in
Almost
immediately we saw an upsurge in the sales of apartments. I’m
not saying that’s a good thing, and in truth it probably says
something perverse about the culture we live in.
Bad publicity can also sell
good publicity is preferable to bad, but from a bottom-line
perspective, bad publicity is sometimes better than no
publicity at all. Controversy, in short, sells.
Glamour sells!
Look at hundreds of marble samples
Vibrant and energizing
Polished brass
Spectacular entrance
Larger than life, wonderland
Mystical aura
Very rich and very hot
Inspiring design
Market it to the sky!
Sell fantasy ***
Pricing shows quality
Play hard to get ***
12 times raise prices
Self serving trade policy
Emergency
Because the 263 apartments in Trump Tower proved to be
so desirable, I decided to keep a dozen or so off the market,
much the way a hotel operator always holds a few choice
rooms free for emergencies.
12 off the market
Keep options open ***
more space
Originally, I decided to take one
of the three penthouse triplexes on the top floors—about
12,000 square feet in all—for my family. We moved in at the
end of 1983. I had offers as high as $10 million for each of
the two apartments adjoining mine, but I resisted selling them,
figuring I might ultimately want more space myself.
I may want more space later ***
Unfair ?
.
have all of the brass in the atrium polished twice a month.
.
Pay more for a sure thing
.
Extreme insanely epic stoic 
Best location reasonable price
First of all, I always believe in going after the best location,
if you can get it at a reasonable price. Secondly, I have an
almost perverse attraction to complicated deals, partly because
they tend to be more interesting, but also because it is more
likely you can get a good price on a difficult deal.
.
Military and philosophical
Never stop standing and moving around?
Warrior-Philosopher
Numbers for military use
Geometry & war
How to build stronger legs
Relationship: Longevity is the goal!
LIGHTER
LIGHTEN UP!
.
Extreme focus fully
Calming effect
Restoring effect
.
It cleans the mind
.
Manual
.
Be more ,,, opinionated?
.
Real world benefits
Mental acuity
How good is your mental state?
.
Creatine is nootropic
Steak & eggs
.
Irrelevant
.
Listen to more full form interviews!
.
Show me the man and I’ll show you the crime!
We are not a bureaucracy
Unrushed, unhurried,