Let’s get real: everyone wants to make money. It’s a necessity in life, and we all need it to survive, thrive, and to live the kind of life we want. But what if I told you that the key to making money isn’t as complicated as you think? Most of us have been conditioned to think we need to follow a set path—get a traditional job, climb the corporate ladder, or sell our souls to make a buck. But in reality, making money doesn’t have to be this grind. It can be simple, but only if you shift your mindset and approach things differently.
Here’s the truth: money follows value. And the easiest way to make money is by creating something of value that people actually want. The formula is simple: create value → solve problems → money follows. Whether you’re a photographer, designer, writer, or entrepreneur, the question to always ask yourself is, “How can I provide something that others need or want?†Here are some ideas on how to make money in an authentic, no-BS way.
1. Start With What You’re Good At
The easiest way to make money is to lean into your strengths. Everyone has something they’re naturally good at or passionate about, and that’s your starting point. Think about what you love doing in your free time or what people constantly ask you for help with. Are you great at photography? Can you write compelling content? Maybe you’re skilled at solving problems in your community or know how to market products. Whatever your thing is, double down on it.
The mistake most people make is trying to be something they’re not because they think it’ll pay better. If you try to follow trends or copy what everyone else is doing, you’ll end up competing in a saturated market, and you’ll burn out quickly. But when you focus on your strengths and leverage your unique skills, you can create value in a way no one else can.
2. Solve People’s Problems
The fastest way to get paid is to solve someone’s problem. If you can identify a pain point or a challenge that people are facing, and you have a solution, that’s your gold mine. For example, in photography, clients don’t just want pretty pictures—they want memories, stories, or branding that elevates their business. Focus on what they really need, and position yourself as the person who can solve that.
You don’t need to reinvent the wheel. Look around you—what issues do people complain about, or what do they struggle with? Can you step in and offer a solution that saves them time, makes their life easier, or helps them reach their goals? The more directly you can solve problems, the more valuable you become, and the more money you can make.
3. Leverage the Internet
It’s 2024—there’s literally no excuse not to make money online. The internet is a tool with endless possibilities, and anyone can use it to generate income. If you aren’t already leveraging it, you’re missing out on a huge opportunity. Whether it’s through building an audience on social media, selling products or services on platforms like Etsy or Shopify, or creating educational content through courses and YouTube, the internet allows you to scale what you’re good at and reach a global market.
One thing I love about the internet is that it removes the middleman. You don’t need to wait for someone to give you permission to start making money. You can create something of value and put it out there today. Don’t be afraid to start small—write a blog, share your process on Instagram, sell your photography presets. The key is to take action and build momentum.
4. Charge What You’re Worth
Most people undercharge for their services because they’re afraid people won’t pay. But the truth is, people value what they pay for. When you charge more, you attract clients who are serious and committed. And, more importantly, you respect your own time and expertise.
Here’s a simple hack: take whatever you think you should charge and double it. Seriously. You’ll be surprised at how people are willing to pay for quality work. The only thing holding you back is your mindset. If you create real value and provide a solution to people’s problems, you deserve to be compensated accordingly.
5. Make Money Work for You
Once you start making money, the key to true financial freedom is letting your money work for you. This means reinvesting your profits into things that generate passive income. It could be through investing in stocks, real estate, or even building a business that runs without your constant input.
You don’t have to overthink this. Start small—set aside a percentage of your earnings each month and invest it in something that appreciates over time. It’s the compound effect: small, consistent efforts that snowball into something much bigger over the long term.
Final Thoughts
Making money isn’t as complicated as we make it out to be. It’s about shifting your focus from chasing money to creating value. Focus on your strengths, solve people’s problems, leverage the internet, and charge what you’re worth. And once the money starts coming in, be smart about letting it work for you in the long term.
Remember, money is just a tool—it’s not the end goal. The real goal is to live a life of freedom, doing what you love, and providing value to others. Follow your heart, and the money will follow.
— Eric Kim