Human photography essay

Branding is Reliability 

Maybe what branding is is simply giving people what they want? What you promised them? 

When people expect something out of you, and you follow through 100% the time, and you never deviate… This is what branding is all about? 

ERIC KIM

Photographer, blogger, street photography educator, artist-publisher. Human-generated essays from the pavement, the camera, the body, and the real world.