Nobody cares for fat models
I suppose I understand the whole ethos or the concept of having fat, overfat models. Truth be taught, 90% of Americans, are overfat. Then I guess the question is—
Is the purpose of marketing and advertising, and having marketing images and creative reflect real reality, or an aspirational thing?
My thought is in terms of *should*— marketing and advertising is not about reality, it is an aspirational thing.
For example in beauty, at least for female advertisements, I think the new aesthetic or ethos I like is for aloyoga.com — fit, beautiful models,,, ideally without a boob or butt or face job or plastic surgery. For people who say this is not realistic, I beg to differ; if I were some sort of dictator, or I could be a personal trainer for a female model, I would put them on a strict 100% carnivore diet, get them to lift weights every day, and do yoga more for fun.