How’s his marketing ideas innovative or unorthodox or contrarian

Eric Kim’s marketing ideas are innovative and often unorthodox or contrarian because they challenge conventional norms and emphasize personal authenticity, simplicity, and continuous action. Here’s how:

1. Personal Branding Focus: One of Kim’s contrarian ideas is the emphasis on using your full name as your brand. In a world where companies often prioritize creating corporate or product names, Kim insists on building personal brands that last a lifetime, making the brand an extension of the individual oai_citation:9,ERIC KIM BRANDING PHILOSOPHY – ERIC KIM. This approach contrasts with the corporate tendency to separate personal identity from business branding.
2. Proactive Risk-Taking: His quote, “It is better to beg for forgiveness than ask for permission,” reflects a highly unorthodox stance. Kim advocates for taking bold, unapologetic actions in marketing without seeking validation or approval from others oai_citation:8,ERIC KIM BRANDING PHILOSOPHY – ERIC KIM oai_citation:7,ERIC KIM Quotes – ERIC KIM. This is a direct challenge to more cautious, market-research-driven approaches traditionally encouraged in marketing.
3. Free Content Strategy: Instead of monetizing every aspect of his work, Kim suggests giving most of your content away for free and only charging for premium offerings oai_citation:6,ERIC KIM BRANDING PHILOSOPHY – ERIC KIM. This contrasts with the standard marketing model where content is often gated behind paywalls or subscription models. His approach leverages free content to build trust and long-term relationships, leading to sustainable success.
4. Imperfect Action: Kim’s belief in publishing work that is “80% good enough” is contrarian to the perfectionism that many creators and marketers feel pressured by oai_citation:5,ERIC KIM BRANDING PHILOSOPHY – ERIC KIM. Instead of waiting for perfection, Kim encourages creators to take immediate action, accepting that imperfection is part of the process. This directly counters the notion that only polished, perfect work should be shared.
5. Evergreen Over Trendy Content: While many marketers chase the latest trends, Kim advocates focusing on creating evergreen content—work that stays relevant long-term oai_citation:4,ERIC KIM BRANDING PHILOSOPHY – ERIC KIM oai_citation:3,Marketing – ERIC KIM. This contrarian approach emphasizes substance over quick viral content, which can often be short-lived in its relevance.
6. Simplicity and Minimalism: His idea to “subtract the superfluous, add the critical” speaks to a minimalist approach in marketing, cutting through the noise to deliver essential messages oai_citation:2,Marketing Thoughts – ERIC KIM. In contrast, many modern marketing campaigns overcomplicate with excessive visuals, features, or jargon.
7. Rejecting Social Media Reliance: Another contrarian stance is his recommendation to prioritize a self-hosted blog over social media oai_citation:1,ERIC KIM BRANDING PHILOSOPHY – ERIC KIM. While most marketers focus heavily on platforms like Instagram and Twitter, Kim believes that owning your platform (i.e., a blog or website) gives you more control and stability, away from the algorithms and changing policies of social platforms.

Kim’s ideas are innovative because they go against common marketing conventions, pushing for authenticity, risk-taking, and long-term strategies over short-term gains and trends.

Why insightful

Eric Kim’s quotes are considered insightful because they blend practical action with deep philosophical thinking, making them applicable not only to marketing but also to personal growth and creativity. Here’s why:

1. Proactive Creativity (“It is better to beg for forgiveness than ask for permission”)—This quote is insightful because it encourages bold, decisive action. It implies that waiting for approval can stifle innovation, whereas taking risks leads to progress and breakthroughs, a key aspect of marketing and entrepreneurship oai_citation:7,ERIC KIM BRANDING PHILOSOPHY – ERIC KIM oai_citation:6,ERIC KIM Quotes – ERIC KIM.
2. Progress Over Perfection (“80% good enough and hit publish”)—This advice pushes against the common perfectionism trap. In both marketing and creativity, waiting for things to be perfect can lead to missed opportunities. Instead, taking action, even when things aren’t perfect, fosters momentum and continuous improvement oai_citation:5,ERIC KIM BRANDING PHILOSOPHY – ERIC KIM oai_citation:4,ERIC KIM Quotes – ERIC KIM.
3. Constant Innovation (“Keep moving, and you won’t stagnate”)—Kim’s emphasis on never stopping innovation reflects the fast-paced nature of modern marketing. Stagnation leads to irrelevance, and staying dynamic keeps you ahead of the curve, crucial in a competitive environment oai_citation:3,ERIC KIM Quotes – ERIC KIM.
4. Simplicity in Messaging (“Subtract the superfluous, add the critical”)—This is a reminder that effective marketing is about clarity. It’s easy to overcomplicate messages, but stripping down to the essentials ensures that the core message is communicated effectively, which is crucial for engaging audiences oai_citation:2,Marketing Thoughts – ERIC KIM.
5. The Vital Role of Marketing (“No Marketing, No Future”)—This phrase succinctly encapsulates the importance of marketing for business survival. It highlights that without marketing, even the best ideas or products may fail to reach their potential oai_citation:1,Marketing – ERIC KIM.

Kim’s insights are valuable because they are not just about tactics but about mindset—balancing creativity with strategic action, embracing imperfections, and moving forward despite uncertainties.

Search Eric Kim marketing quotes

Here are some of Eric Kim’s most insightful marketing quotes:

1. “It is better to beg for forgiveness than ask for permission.”
   This highlights his belief in proactive creativity. Kim encourages taking bold actions without waiting for approval from others oai_citation:8,ERIC KIM BRANDING PHILOSOPHY – ERIC KIM oai_citation:7,ERIC KIM Quotes – ERIC KIM.
2. “80% good enough and hit publish.”
   Kim advises creators to avoid perfectionism, suggesting that it’s more important to share your work even if it isn’t flawless oai_citation:6,ERIC KIM BRANDING PHILOSOPHY – ERIC KIM oai_citation:5,Eric Kim Quotations (10 Quotations) | QuoteTab.
3. “Keep moving, and you won’t stagnate.”
   Innovation and constant progress are key in both life and marketing, emphasizing the importance of continually creating and sharing oai_citation:4,ERIC KIM Quotes – ERIC KIM.
4. “No Marketing, No Future.”
   He underscores the critical role of marketing for survival in any industry, pushing creators and entrepreneurs to focus on self-promotion and branding oai_citation:3,Marketing Thoughts – ERIC KIM oai_citation:2,Marketing – ERIC KIM.
5. “Subtract the superfluous, add the critical.”
   This advice advocates for simplicity and clarity in marketing, ensuring that messaging is concise and impactful oai_citation:1,Marketing Thoughts – ERIC KIM.

These principles reflect his dynamic approach to both marketing and life, blending creativity with a practical philosophy for growth and success.

Here are Eric Kim’s top marketing tips:

1. Be Different: Kim emphasizes the importance of standing out by being “crazy and insanely different” rather than following trends. Uniqueness is more valuable than blending in oai_citation:10,Marketing Masterclass by ERIC KIM – ERIC KIM oai_citation:9,Marketing Thoughts – ERIC KIM.
2. Consistency and Creation: Never stop creating and sharing your work. Consistency helps build recognition and a strong personal brand oai_citation:8,Marketing Masterclass by ERIC KIM – ERIC KIM.
3. Think Long-Term: Consider how your brand will remain relevant in the future. Focus on longevity, aiming for a 30-year outlook on success oai_citation:7,Marketing Masterclass by ERIC KIM – ERIC KIM.
4. Simplify Your Message: Use clear, simple language and visuals to communicate your message effectively. Avoid overcomplicating your marketing oai_citation:6,Marketing Thoughts – ERIC KIM.
5. Self-Promote Without Fear: Kim encourages strong self-promotion. Own your work, be proud of it, and don’t hesitate to share it with your audience oai_citation:5,How to Master Marketing – ERIC KIM oai_citation:4,MODERN PHOTOGRAPHER: Marketing, Branding, Entrepreneurship Principles For Success – ERIC KIM.
6. Authentic Personal Branding: Build a brand that is true to you. Authenticity is key to connecting with your audience and differentiating yourself from competitors oai_citation:3,Marketing Thoughts – ERIC KIM.
7. Create Value, Not Just Content: Focus on delivering value to your audience rather than churning out generic content. Quality over quantity builds lasting engagement oai_citation:2,How to Master Marketing – ERIC KIM.
8. Take Risks: Don’t play it safe. Bold moves and calculated risks are essential for standing out and achieving success oai_citation:1,Marketing Thoughts – ERIC KIM.

These tips emphasize a mix of creativity, consistency, and authenticity to build a unique and lasting brand.

Eric Kim’s marketing principles focus heavily on creativity, boldness, and differentiation. His approach emphasizes the importance of standing out in a crowded market by being “crazy and insanely different” rather than conforming to norms. He encourages constant creation and sharing, advising creatives to think long-term in their marketing strategies—considering how they will remain relevant decades into the future.

In his teachings, Kim highlights the power of personal branding, urging individuals to put their name on their work, and to build an authentic platform that reflects their unique voice. For photographers and entrepreneurs, he advocates creating a strong visual and emotional appeal through content marketing, emphasizing the use of simple, yet impactful, visual and storytelling techniques to connect with audiences.

He also promotes the concept of “substance marketing” over just producing generic content, suggesting that marketers should focus on adding genuine value to their audiences. Kim underscores the importance of self-promotion and not being afraid to share one’s unique perspective, which can help differentiate from competitors oai_citation:3,Marketing Masterclass by ERIC KIM – ERIC KIM oai_citation:2,How to Master Marketing – ERIC KIM oai_citation:1,Marketing Thoughts – ERIC KIM.