What drives a lot of economic progress and activity? Vanity. The desire to seem or to be different.
Deep vs superficial vanity
I suppose the nuance here is the difference between superficial vs deep vanity.
Deep vanity:
The desire to be different, to think different, to live different etc.
Superficial vanity:
Seeking differentiation simply by brand-name purchasable goods; your car, your clothes, etc.