Hasselblad, the iconic Swedish camera company, is currently owned by DJI, the Chinese drone maker. DJI became the majority shareholder of Hasselblad, significantly influencing the direction and operations of the company. This acquisition by DJI, a leader in drone technology, suggests a strategic expansion of their business into different camera formats, benefiting from Hasselblad’s renowned expertise in medium format cameras oai_citation:1,DJI Now Majority Shareholder Of Hasselblad | What Does That Mean?.