Reverse body shaming?

Nowadays the chorus and the choir says: “It is sinful to shame, body sham people. All bodies are beautiful, equal, and the same“.

Yet, something new I discovered; a phenomenon I discovered which I call “reverse body shaming“. The general idea and the gist is that when you beautify your body so much, and you glorify your body “too much”, and you are insanely proud of your body, it is seen as viceful, improper, bad, unvirtuous. Apparently it makes other people feel uncomfortable, or bad about themselves and their own body.