The downfall of Lamborghini?

One of the fun things I like to do for fun, to kill time, and to think design is to visit the Lamborghini blog.

Some trends I am observing:

  1. It looks like the new Lamborghini Revuelto is not doing so well. How can you tell? Too much marketing material, and video marketing material and footage being put out to promote it. It doesn’t seem like anybody likes it or even wants it. What was the critical flaw of it? No more creative genius behind the wheel. Also, the name is terrible. Also it looks like Lamborghini, a.k.a. Volkswagen, is more interested in maximizing profits in their SUV lineup, which is essentially an Audi Q8 with a body kit.