Strive to make it as insanely beautiful as possible! Mac Pro.

It seems that all of the devices created post Jony Ive have been insanely ugly. The only devices which are deemed insanely beautiful are the ones which were created while Steve Jobs was still alive, and also while Jony Ive was still at Apple.

Even the Mac Pro, a brain child of Jony Ive; the innovation behind it is insanely epic. When it was first released, it was seen as too expensive, and even excessive. And now the non-creative nerds at Apple, what do they do? They simply filch the past designs, and just upgrade the nerdy brains.