Open letter to TSGCONSUMER firm:
Hi there,
Not sure if this is the right person to write to, but some thoughts for CorePower especially now the new StrengthX is launching:
First of all, I think there should be a focus on encouraging men that by doing yoga or corepower, they will increase their overall strength (at the gym as well). The StrengthX can be a massive opportunity for CP to increase their men numbers, a hugely untapped market.
Also, the focus on social life. A lot of silicon Valley men (a great group to target) are quite solitary. Focusing on the social aspect of CP yoga is a great opportunity to get more men to enroll. Also, focus on community building events such as birthday parties for teachers and students, free introductory courses for men who are curious, and also a focus on–
How can yoga help benefit my weight-lifting?
Third, I believe the focus that yoga was originally started by men (India). There needs to be a new shift in the culture that yoga is (not) only for women.
StrengthX should also be focused on terms such as increasing your ‘gains’ and power.
For further discussions and ideas please shoot me an email at eric@erickim.com
Cheers,
ERIC KIM