Apple.com should get rid of the two column design at the bottom of the website. Why? When you have a two column design, with each sale being 50%, you don’t really focus on anything. Just make everything 100% full width.
For example, the new iPhone 14 Pro should be a very big deal. By making it only 50% into a two column design, you diminish its power and significance. Instead, you equivalence it to the normal iPad which is next to it.
