I love iPad, but the marketing and concepts for it suck.

Some ideas I got for it —

1. Differentiate it from using a basic laptop. Do not try to transform the iPad into a laptop. Rather, make it a portable magical piece of glass, ideal for living off the grid, drawing and sketching, all while standing.
2. Be realistic who the audience is. For iPad Pro, it will be tech male nerd millennials like myself, who are more interested in photography than video.
3. Get rid of the iPad mini. Rather, just try to get people to get a iPhone Pro instead.
4. Do not make the marketing language for the iPads so long. Make it short and pithy, and to just one phrase. iPad — simply ”Magical”.