“Richard Millie cost a Lambo†– Meek Mill
Very interesting to read the history and ethos behind Richard Mille— the notion of an “ultra high end†segment within the already high-end segment.
Nota Bene: Lamborghini Urus as becoming quite standard in SoCal, even the Rolls Royce Cullinan SUV.
Might be a smart move for Apple to keep going more high-end, like a $2000 titanium iPhone Pro.
Even for Leica camera to continuously make more epic lenses— more APO (ultra high luxury end lenses).