I’ve been blogging ever since I was 15 years old. I consider myself the blogging GOAT, the greatest blogger of all time.
In fact, I even started blogging before I started pursuing photography. Therefore in someways, blogging was my first love, even before photography.
I actually see blogging as the future. More robust than social media, which is in the hands of the social media sharecroppers.
Some practical blogging strategies:
1. Education
For example, the crypto Chain.Link blog does this very well. In order for people to start adopting your technology or product, you must educate them, give them ideas, and teach them how to actually use it.
Applied to my photography, I see my blog as mostly an educational blog on photography and street photography, me sharing knowledge and information as I go.
2. Benefit
After someone reads your blog, or blog post, think to yourself: how has my reader benefited from this?
3. Go deep
Something else that is essential with blog posts, go deep. Do not be superficial.
For example how the Chainlink blog has this very deep and insightful notion on crypto really being about trust.