Don’t Call it “Content”

Critique on the new iPhone 13 Pro marketing materials:

Don’t call it ‘content’.

“Content” means nothing. Also, when you tell someone “I love your content”– it is very disrespectful. Better to call it “artwork”.

When you call it ‘content’, it is like calling the artwork of an artist like some anonymous, pink (McDonalds Chicken Nugget) sludge.

Better to call them ‘photos’ or ‘videos’. Also the emphasis on the notion *YOUR*.

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