If you consider design products, consumerism and capitalism is nowadays driven greater by the design of things than the function of things.

For example, we buy things for the design, not the function. We also see great design, and think:

This design dictates the lifestyle of the thing.

Let us consider Apple– what drives growth and purchasing behavior? New designs, new industrial designs. And contrary to what Marc Andreesen says, I believe hardware is actually the future.

Consider why people buy Tesla cars — it is not because people care for the ‘environment’, they like it because it is the new sexy car (S3XY — the 4 models for Tesla).