Google AMP (accelerated mobile pages) is a ‘free’ plugin in which your WordPress.org website automatically serves the information of your website as more ‘mobile optimized’ things. For example, your JPG photos turn into ‘webp’ (optimized web-friendly) images which are smaller in size, yet still high in image fidelity and quality.
So the question is, *should* you enable Google AMP on your website, or not? And why does Google offer this anyways? An analysis:
What is the master plan?
The master plan is simple:
WordPress and Google take over the internet.
For example if you browse the themes on WordPress, the little blue lightning icon means ‘Google AMP optimized’. If your website is *NOT* Google AMP optimized, then it will suffer in Google Search Results (SEO).
Why optimize the internet?
The superficial reasons seems to be:
We (Google) want to make the ‘web experience’ superior for the user … by making it ‘friendlier’, faster, and less cluttered.
But in reality, the *real* end goal is to ‘monetize your AMP content’ for Google AdSense.
Therefore, the goal is:
Make your ‘content’ on your website/blog as ‘optimal’ in order to serve more Google Advertisements.
Intrusive vs ‘less intrusive’?
Also is it ‘mobile friendly‘?
Also, Google Site Speed [page speed].
Google is in a tricky position — ultimately it is a publicly traded company which means the #1 priority above all else is to maximize profits, share-holder profits, and keep growing. Then, the goal is to deliver a ‘good’ service (search).