Optimus means “best”. So think to yourself:
How best can I architect or design my site which makes it easy for people to find my website/blog on Google or any search engine or YouTube (which is owned by Google and the #2 search engine on the planet?)
Create the answers you are looking for
Difficult to know what others want to know. Easy to know what *you* want to learn or know! So the simple thought:
Create information or knowledge or wisdom based on what *you* personally care for or are interested in.
Or ask yourself:
If I’m searching for something on Google from my phone, what would I type into the search bar?