apple brutalist design store


Something I’ve noticed with new Apple products (iPhone Pro, 14” MacBook Pro, etc) is this —

The trend towards brutalist design.

Things which are bigger, more powerful, more imposing, more bulky, more imposing, more powerful. A trend away from the Steve Jobs/Jony Ive vision of thinner, lighter, purer.

The question is:

Is this ‘progress’? Is this a step forwards or backwards?

And the question is —

What do we desire from our tools, devices, and design aesthetics? More power towards what ends?

  • apple brutalist design store

Different design?