In modern-day consumerism, we are presented with an array of choices, what to buy, and what not to buy. Yet the problem is there is an illusion of choice: we think we are unique by buying certain brands, when in fact the reality is that all these brands are owned by a few parent companies.

For example, did you know that Porsche, Bugatti, Audi, Bentley, Lamborghini are all owned by Volkswagen?

Or do you know that Rolls-Royce is owned by BMW?

Or do you know that the gap clothing company owns banana republic, Old Navy, and Athleta?

Or that the Louis Vuitton LVMH brand owns practically all the luxury goods?

Or that Lexus is just an expensive Toyota, Infiniti is just a expensive Nissan. Acura is just an expensive Honda.