An entrepreneurial guide —

For success, create your own products.

For example, would you rather buy NIKE shoes or aspire to create and design your own shoes? (Kanye and YEEZY). Creating your own personal name brand (your first and last name) as superior to becoming a brand slave to others.

Or, would you rather buy a Lamborghini, or design your own hypercar?

Also, perhaps more interesting to aspire to design your own ideal camera than to just become a Leica follower.

Similar — Elon Musk was into cars (after he sold PayPal he bought a McLaren). Yet more interesting to innovate with Tesla instead.