What is the difference between superficial Egoism, and deep and genuine egoism?
Superficial egoism is the ego you get from purchasing goods. Where are you define yourself based on brand names you adorn.
Genuine egoism comes from your own personal self assessment of yourself. The type of egoism which comes through your accomplishments, your personal bodily physique, your strength, your courage, and your fearlessness.
Thus, it is important that we extricate the notion that ego and egoism is bad. Only superficial Egoism is bad, and deep and true and genuine egoism is good.