Red statue selfie ERIC KIM

Aesthetics, Not Performance

In today’s world where you have the Tesla Model S Plaid going from 0-60mph in less than 2 seconds, the question —

What’s the purpose of all these other cars out there?

Answer— aesthetics.

Muscle car as an idea, ideal and aesthetic

Even the loudest muscle car is slow compared to the Tesla Model S Plaid. Even Lamborghini, Ferrari, McLaren, etc.

So why have a muscle car? The aesthetic and concept of masculinity and “manliness”. The joy of the loud engine, etc.

Why Leica M rangefinder camera? Not for the performance, but aesthetic.


People buy things for the concept, ideas and aesthetic of it.

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