Our personal ambition: to become simpler and stronger. This could pertain to our lifestyle, or bodily physiological strength, or aesthetics, and the way we approach life.

If you’re a designer, strive to design things which are simpler and stronger. For example even the iPhone, the best iPhone is the one that is simpler, which means smaller like the iPhone mini, and stronger, which means it has faster processing power.

Even with Tesla cars, think about the Tesla model S, a car which is very very simple in terms of design and approach, yet increasingly powerful, think about the epic Plaid Tri motor.