No aesthetics, no beauty.

Why beauty? Beauty is the great physiological joy of humankind. And we as artists… aesthetics is all we care for. Beauty and only beauty — we hate the ugly!

Then the goal is this:

To surround ourselves with only the beautiful, and to strive to create beautiful things, and to become *MORE* beautiful ourselves.

To focus on our own self-beautification.

A life only focused on utility — a slave-like existence.