Pseudo-choice, pseudo-individualism in modern capitalistic and modern consumerist society. For example:

Did you know that a Lexus is just a re-branded and expensive Toyota?

Or,

Hyundai owns both Hyundai *AND* Kia?

Or,

The Volkswagen group owns 12 car brands which include the VW (Volkswagen car), Audi, Bentley (yeah, a Bentley is just a very expensive VW car), Lamborghini (yes, the VW group owns both Lamborghini *AND* Porsche!!!), Ducati, Skoda, Sear, etc.

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So… what is an Audi car? Just an expensive Volkswagen car. An Audi A-series car is just a very expensive Jetta or Passat. What is a Lamborghini Urus? Just a re-branded and more expensive Audi Q8-series car. What’s a Porsche Cayenne car? Just an expensive Volkswagen SUV. What’s a Porsche 911 car? Just an expensive (souped up) Volkswagen Beetle-Bug. What’s a Bugatti? Just an insanely modded out Lamborghini.