face mask portrait apple store

How to Get People to Comply to Wearing Face Masks

Simply put:

Fear marketing is most effective.

For example, telling people (or making a sign saying):

Put on a face mask to prevent OTHERS from infecting YOU.

The notion of “put on a face mask to prevent yourself from potentially infecting others” is not effective!

Make it cool, sexy, and stylish

face mask Korea teeth

Think — if you got all these hipster street wear kids to wear a ‘SUPREME‘ face mask, or a face mask that has fangs on it to look cool.

Or to the fashionista to wear a huge “LV” (Louis Vuitton) face-mask. It must be stylish.

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