Do you remember Google+? Flickr? Tumblr? Livejournal? Xanga? Facebook?

Moral of the story:

All external platforms will either eventually die or screw you over in one way or another. Thus the goal: OWN YOUR OWN PLATFORM!

My predictions

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Digital share cropping— you think you own the land, but you really don’t. Sneaky. I see the future as a new caste system. Rich people with no ads on top, poor people beladen with annoying ads and having to do manual labor (drive Uber, deliver food, etc).