I have finally cleared myself of the Leica hype. Leica isn’t cool anymore; RICOH is the new king. Even if I had a quadrillion dollars, RICOH GR III is still superior to Leica M10 or any Leica camera; at any price point, at any option.
![Flex front Ricoh muscle](https://erickimphotography.com/blog/wp-content/uploads/2020/05/00-ERIC-KIM-photography-covid-ricoh-7-scaled.jpg)
I have finally cleared myself of the Leica hype. Leica isn’t cool anymore; RICOH is the new king. Even if I had a quadrillion dollars, RICOH GR III is still superior to Leica M10 or any Leica camera; at any price point, at any option.