My SUITS project:
To share my philosophy — money doesn’t buy happiness. It often buys misery and ‘golden handcuffs’
How I started SUITS
In around 2011, I thought of starting a ‘serious’ photography project. I thought to myself:
What life experiences have I had in which I want to express my experiences via photos?
Creating a mood and story
The primary challenge:
How can I craft a certain emotion and mood in the photos … without text?
The devil is in the details
So what makes an effective image?
An effective image:
- Can stand alone as a strong image by itself
- Strong emotion
- A bit of ambiguity
- Preferably includes humans