Why SUITS?

My SUITS project:

To share my philosophy — money doesn’t buy happiness. It often buys misery and ‘golden handcuffs’

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How I started SUITS

In around 2011, I thought of starting a ‘serious’ photography project. I thought to myself:

What life experiences have I had in which I want to express my experiences via photos?

Creating a mood and story

The primary challenge:

How can I craft a certain emotion and mood in the photos … without text?

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The devil is in the details

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So what makes an effective image?

An effective image:

1. Can stand alone as a strong image by itself
2. Strong emotion
3. A bit of ambiguity
4. Preferably includes humans