Why I Started my SUITS Street Photography Project


My SUITS project:

To share my philosophy — money doesn’t buy happiness. It often buys misery and ‘golden handcuffs’

How I started SUITS

In around 2011, I thought of starting a ‘serious’ photography project. I thought to myself:

What life experiences have I had in which I want to express my experiences via photos?

Creating a mood and story

The primary challenge:

How can I craft a certain emotion and mood in the photos … without text?

The devil is in the details

So what makes an effective image?

An effective image:

  1. Can stand alone as a strong image by itself
  2. Strong emotion
  3. A bit of ambiguity
  4. Preferably includes humans