A new aesthetic — black and red (beyond black and white):
Why black and red?
The most intense color combination.
Why red?
There is a story that the Spartans wore red in order to evoke fear in their enemy.
Red as the color of blood, flesh, anger, danger. Of passion, of blood.
Psychology of colors.
Colors aren’t just pretty decoration. They’re hugely psychological. I would say —
Study nature and human anatomy to better understand the effect and psychology of colors.
For example, it seems the color red says:
Fuck off. I’m poisonous and can kill you.
For humans, we turn red when we are sexually aroused, when we are embarrassed, angry or fearful.
Fire is red — the source of fuel, energy, power, but also something which can harm or kill us.
Some flowers are red, because it makes it more attractive to get pollinated. Here is a list of red stuff in nature. Also Wikipedia red.
Some ancient art with red:
