A thought:
When we desire x, y, z, do we want it for what it is, or what it symbolizes?
For example:
- Do we want that car for what it is, or what it symbolizes? For instance I want the Lamborghini for what it symbolizes: audacity, sexiness, and power. I don’t think I actually want to own the car itself.
- Much of fashion and luxury is about the notion of elegance, beauty, and grace. We think that by purchasing these things we become more beautiful, graceful, and worthy.
- When we want to buy that new camera, what we really want is to feel more inspired, creative and happy. But will buying that new camera really have that effect?