Zen not as a meek mentality — zen as simple, strong, concentrated, powerful— without superfluous distractions, superfluous weight.

Mazda Miata

The Miata as a zen car — don’t add horsepower to add speed and fun. Simply subtract weight.

Tesla Model 3

The Model 3 as a zen car — the ultimate minimalist interior. Nothing superfluous.


The iPhone as the ultimate zen technological tool so far — the soul of Steve Jobs and Kyoto zen simple aesthetics.

Simple austerity — Bauhaus style also via Jony Ive.

Zen powerlifting

The deadlift as the ultimate zen exercise — to concentrate all of your mental and physical power in one moment. No fear, no hesitation, no self-doubt.

Zen sketching

iPhone and Zen Brush 2 to quickly sketch compositions— forms, compositions, and gestures.

Scroll to Top