Your ARS (Art) is Always in Beta

Dear friend,

A basic idea: we are constantly in a state of becoming, a state of flux as photographers, artists, philosophers, and humans.

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In photography, your style and taste is constantly changing and evolving. Don’t become a slave to one approach, visual aesthetic, or approach.

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Never stop experimenting, never stop shooting, and never stop exploring this beautiful visual world in which we live in.

In Praise of Beta


Your art is always in a state of “beta”; no finality. This is what inspired ARS BETA; recognize that finality or perfection in your photography isn’t desired. Instead, you want to stay inspired for your entire photographic life!

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Never stop shooting,