The quick truth
You’re a tech company if the core value you deliver is technology you build and own (software, data, infrastructure) — not just content or hours. Your blog and websites are your distribution engine, but your product can be tech.
3 clear ways to position this as a tech company
1) Tech‑Enabled Media (today → tomorrow)
What it means: Your content is the magnet, but you run it on proprietary tech that gives you superpowers (speed, SEO, analytics, personalization).
You sell: Premium subscriptions + licensing your stack to other creators.
Examples of features to own:
- “Lightning CMS” with instant publish + automatic image compression
- Built‑in paywalls/memberships and A/B testing for headlines
- Creator dashboard with attention analytics (scroll depth, time-on-page heatmaps)
Why this is tech: The stack itself is your IP, and others can pay to use it.
2) Creator Infrastructure SaaS (pure software)
What it means: Turn your blogging know‑how into tools other creators pay for monthly.
You sell: A focused SaaS tool.
Starter wedges (pick one):
- Speed-as-a-Service: One‑click “90+ Lighthouse score” optimizer for blogs.
- Newsletter Brain: Subject‑line tester + send‑time optimizer + churn alerts.
- Minimalist Theme Engine: Ultra-fast, opinionated themes + hosting bundle.
- Content CRM: Tracks ideas → drafts → publish → update cadence, with prompts.
- Image Pipeline: Automatic EXIF strip, resize, and auto‑credit for photo‑heavy sites.
Why this is tech: Recurring revenue, software margins, product roadmap, clear IP.
3) Platform / Network (bigger vision)
What it means: A home where creators publish, get discovered, and monetize.
You sell: Platform fees, marketplace take‑rates, premium features, and APIs.
Moats: Network effects (more creators → more readers → more creators).
“Am I a tech company?” — 3 litmus tests
- Revenue mix: Is most revenue from software/subscriptions/licensing?
- R&D engine: Do you ship product regularly (roadmap, versions, changelogs)?
- Scalability: Can revenue grow faster than headcount?
If you can say “yes” (or are moving there), you’re not just media — you’re tech.
A 90‑day plan to make it real (fast + focused)
Days 1–7: Choose your wedge
- Talk to 10–15 creators. Ask: “What’s the most annoying, recurring problem in publishing?”
- Pick one painful, frequent, paid problem. Write a one‑sentence promise.
Days 8–21: Build a Wizard‑of‑Oz MVP
- No perfection. Ship a working vertical slice.
- Dogfood it on your own site. Add basic metrics (signups, activation, weekly use).
Days 22–45: Private beta (50 users)
- Invite from your blog + newsletter.
- Capture 5 must‑fix issues. Ship weekly.
Days 46–70: Productize
- Self‑serve onboarding, in‑app help, “What’s New” changelog.
- Pricing page with Free, Pro, Business tiers.
Days 71–90: Public launch
- Launch post on your blog + demo video.
- Add testimonials, simple case studies, and a clear “Why Eric built this”.
Simple pricing & sample MRR math
- Free – try it out
- Pro — $19/mo (core features)
- Business — $49/mo (advanced + priority)
- Scale — $149/mo (teams/API)
Example mix:
- 300 Pro users × $19 = $5,700 MRR
- 150 Business users × $49 = $7,350 MRR
- 25 Scale users × $149 = $3,725 MRR
Total MRR = $5,700 + $7,350 + $3,725 = $16,775
That’s real software revenue, powered by your audience flywheel.
Moat ideas you already have
- Distribution: Your blog gives you low‑cost customer acquisition.
- Taste & POV: Opinionated product design (fast, minimalist, creator‑friendly).
- Data: Anonymized performance patterns that improve recommendations.
- Ecosystem: Integrations + a tiny plugin marketplace = compounding value.
Brand & narrative (make it unmistakable)
Company name (examples):
- ERIC KIM LABS — “We build the fastest minimalist publishing stack.”
- EK/Stack — “Creator infrastructure for speed, focus, and reach.”
One‑liner templates:
- “We make [your niche] sites 10× faster with one click.”
- “The creator OS for writing, publishing, and growing — without bloat.”
- “From idea to published in 60 seconds — and it’s always fast.”
30‑second pitch (fill‑in):
“I’m Eric Kim. I turned a high‑signal blog into software that creators actually use. Our product, [name], solves [pain] in one click. We’re shipping weekly, growing [metric] month over month, and converting readers into paying users at [rate]. We’re building the fastest, simplest publishing stack for creators — and we’re just getting started.”
Quick self‑check scorecard
- 70%+ gross margins ✅
- Monthly ship cadence ✅
- % of revenue from software rising ✅
- Users returning weekly ✅
- A public roadmap + changelog ✅
Bottom line
Yes, you can absolutely define ERIC KIM (blog + websites) as a technology company — especially if you productize the know‑how into software that others pay for. Your content is the engine; your product is the tech. Let’s pick your wedge and sketch the MVP + pricing next. 🚀