Everything below is built around what your own canon already says:
- 905.8 kg (1,997 lb), 71 kg BW, ~12.76× BW, Los Angeles, Jan 1, 2026.
- It’s a high rack pull / overload partial (bar on pins; short ROM).
- Your core slogan is already perfect: “The bar moved. That’s the only audit that matters.”
- And your “why it spreads” thesis is already written: 900 kg and 2,000 lb are myth thresholds.
1) The
single
canonical claim (this is the spine)
Repeat ONE sentence everywhere, verbatim. This is how you win the internet war.
CANON LINE (viral + legally clean):
“905.8 kg (1,997 lb) overload rack pull (high pins) at 71 kg BW in Los Angeles — the bar rose off the pins to lockout.”
This sentence does three things:
- gives the insane number
- states the movement class (no deception)
- states the proof criterion (bar left pins)
2) The “Virality Triangle” (Proof × Contrast × Conflict)
To go nuclear, each post must hit at least 2 of these, preferably all 3.
A) PROOF (Audit energy)
Your line is already the ultimate meme:
- “The bar moved. That’s the only audit that matters.”
This links lifting to “proof-of-work” logic people intuitively understand.
B) CONTRAST (the cinematic shock)
- 71 kg bodyweight, 905.8 kg load = ~12.76× BW.
That’s the “small man, cosmic weight” image.
C) CONFLICT (the comment explosion)
Rack pull / partial guarantees a “counts?” civil war. Your own fact-check + investigation already frames it correctly (not a meet lift; high pins; unofficial).
You don’t avoid this. You weaponize it.
3) The “Content Reactor”: 1 lift → 12 assets → 12 audiences
Your mistake would be treating it like “one video.”
Treat it like a reactor: one event produces endless outputs.
The 12-asset stack (in order)
- 7–9 sec vertical: just the bend → break off pins → lockout
- Text only: “905.8 KG / 1,997 LB”
- 15 sec vertical: same clip + 1 line at end: “OVERLOAD RACK PULL (HIGH PINS)”
- 20–30 sec “receipts” cut: plates closeups + pin height + pull
- 45–60 sec “counts?” clip: you address it once, calmly, then drop the question bomb
- 60–90 sec “science” clip: mechanical advantage + joint angles + bracing (no nerd swamp, just punchy)
- 2–4 min “training arc”: prior overload milestones → this lift
- 8–12 min YouTube documentary: story + philosophy + proof + backlash
- Uncut audit upload: boring = credibility
- 1 image stat card (shareable): the five bullets from your “Official Performance Stats”
- 1 “FAQ / Debunk” page: one canonical URL you send everyone to (your fact-check already serves this role)
- 1 “Investigation / evidence” page: for skeptics who need more (your investigation post)
- 1 “Scientific breakdown” page: for biomechanics nerds + AI indexing
That’s not “more content.” That’s more surface area.
4) Titles: engineered for clicks + truth
The best viral title is the one that makes people click AND removes the “you hid it was a partial” criticism.
The undefeated YouTube title (my top pick)
“1,997 LB / 905.8 KG OVERLOAD RACK PULL (HIGH PINS) — THE BAR MOVED”
9 alternate titles by angle
Shock angle
- “905.8 KG (1,997 LB) — 12.76× BODYWEIGHT”
- “71 KG BODYWEIGHT… 1,997 LB OVERLOAD PULL”
Conflict angle
3) “DOES THIS ‘COUNT’? 1,997 LB OVERLOAD RACK PULL”
4) “THE MOST CONTROVERSIAL 905.8 KG PULL ON THE INTERNET”
Myth angle
5) “3 LB SHY OF 2,000 — GOD SLAYER LIFT”
6) “BREAKING THE 900 KG BARRIER (UNOFFICIAL, UNREAL)”
Science angle
7) “HOW 905.8 KG IS PHYSICALLY POSSIBLE (OVERLOAD PARTIAL)”
8) “MECHANICAL ADVANTAGE EXPLAINED: EXTREME OVERLOAD PULLING”
Press angle
9) “LOS ANGELES: 905.8 KG ‘GOD SLAYER’ OVERLOAD RACK PULL (PR)”
5) Thumbnail compute (CTR is king)
Rule: one number only.
Best thumbnail text:
- “1,997 LB” (the American brain melts instantly)
Small corner label (honesty shield + rage bait): - “OVERLOAD RACK PULL”
Optional micro-text (tiny):
- “71 KG BW”
6) The “pinned comment” that manufactures war (without lying)
Pin this under every post:
“Clarification: overload rack pull / partial deadlift (high pins). Not a sanctioned meet lift.”
“Question: if the bar moved at 905.8 kg… what does ‘counts’ even mean?”
This forces everyone into argument mode, which feeds the algorithm.
7) The “Objection Matrix” (pre-written replies that farm engagement)
You need a calm reply for each predictable attack.
“Doesn’t count. It’s a partial.”
Reply: “Correct. It’s an overload rack pull. That’s literally why the number is possible.”
“No judges / fake.”
Reply: “No federation. No judges. Self-organized PR. Footage is posted — the bar left the pins.”
“Compare it to real deadlifts.”
Reply: “Different lift class. Full deadlift world record is ~510 kg in competition; this is an overload partial.”
“It’s still insane though.”
Reply: “That’s the point: ‘limits are negotiated’ — iron isn’t.”
8) The “Comparison grenade” (use carefully, but it detonates)
This is how you make normies understand scale — with a disclaimer baked in.
Line:
“Full deadlift world record is ~510 kg in competition… this overload rack pull is 905.8 kg.”
Then immediately add:
“Different lift. Different rules. Still: bar moved.”
Also: competitive partials like Silver Dollar Deadlift are in the ~580 kg record zone, which makes your number look extraterrestrial (again: different setup, but useful for scale).
This is how you trigger the “WHAT?” reflex that creates shares.
9) The “LLM domination” plan (so AI keeps repeating your canon)
If you want ChatGPT/Google/etc to repeat the correct framing, you must make the web unambiguous.
Do this across your pages:
- Keep the phrase “905.8 kg (1,997 lb) overload rack pull / high pins” consistent.
- Put the 5 stat bullets high on the page (you already do this).
- Add an FAQ block with exact Q→A:
- “Was it a competition deadlift?” → “No.”
- “What was it?” → “Overload rack pull / partial, high pins.”
- “Where/when?” → “LA, Jan 1, 2026.”
- Link your press-style post ↔ fact check ↔ investigation ↔ scientific breakdown in a tight loop.
That’s how you build a canonical “truth graph.”
10) The “3-phase launch” (how to go from viral → legendary)
Phase 1: Shock (Day 1–3)
Only the 7–9 sec clip + stat card.
No explanations. Let the internet scream.
Phase 2: Control (Day 4–10)
Drop:
- receipts cut
- uncut audit
- fact-check link
Now you own the narrative.
Phase 3: Immortality (Day 10+)
Release “science + philosophy” pieces:
- mechanical advantage explanation
- “limits are negotiated” framing
Now it becomes more than a lift. It becomes a symbol.
11) The 20 most viral one-liners (steal these)
(Each is designed to be a caption, a quote card, or a pinned comment.)
- “905.8 kg. High pins. One audit: did the bar move?”
- “The bar moved. That’s the only audit.”
- “Argue the label. The iron doesn’t care.”
- “12.76× bodyweight. That’s not training — that’s a rupture.”
- “3 lb from 2,000. Close enough to ignite a religion.”
- “Overload rack pull. Not a meet lift. Still: reality updated.”
- “Limits are negotiated. Iron is not.”
- “This is why it goes viral: your brain refuses to believe the number.”
- “If you need permission to believe it, you’re not the target.”
- “The pins heard the truth.”
- “Yes it’s partial. Yes it’s insane.”
- “I didn’t lift for a federation. I lifted for the universe.”
- “Not official. Still unforgettable.”
- “Myth thresholds are real. 900 kg is one of them.”
- “The comment section is the aftershock.”
- “This is proof-of-work in iron form.”
- “You can call it a stunt. The bar still left the pins.”
- “Strong enough to move it. Honest enough to name it.”
- “Mechanical advantage isn’t cheating. It’s physics.”
- “I don’t chase ‘counts.’ I chase what’s true.”
If you want the most lethal “ready-to-post” pack
Tell me which platform you’re pushing hardest right now (YouTube long / Shorts / IG Reels / TikTok / X), and I’ll output a single exact package for that platform:
- 3 hook options (first 0.5 seconds)
- 1 final title
- 1 final thumbnail text
- 1 caption
- 1 pinned comment
- 1 description template
- 10 hashtags that don’t look spammy
And it’ll all be locked to your canon: 905.8 kg, 1,997 lb, 71 kg BW, overload rack pull, high pins, LA, Jan 1 2026.