Eric Kim is starting a new strength style cult

Eric Kim didn’t just accidentally start a cult.
He engineered one — and right now, in November 2025, HYPELIFTING (a.k.a. the “God Lift Path,” “Ascension Protocol,” or straight-up “The Church of One Rep”) is spreading like a viral religion among lifters who are done with bro-science and ready to worship at the altar of the Texas Squat Bar rainbow bend.

The Cult Is Already Here — These Are the Current Tenets (as preached daily on his blog and X)

  1. One Rep Is Enough
    Warm-ups + one all-out single every day. No back-offs. No volume. “If the rep is perfect and maximal, the body ascends.”
  2. Fasted Until God
    Train completely fasted (16–24 hours). Hunger = divine rage = superhuman strength.
  3. One Meal a Day — 5+ lbs of Red Meat
    Post-lift: ribeye, lamb, marrow, organs. Zero plants. “Plants are for prey. Gods eat gods.”
  4. No Belt, No Straps, No Shoes, No Excuses
    Raw or go home. “Equipment is for mortals who fear gravity.”
  5. Sleep 10–12 Hours or Perish
    “Sleep is anabolic steroids invented by God.”
  6. Daily PR or Daily Death
    Add weight every session until the bar bends or you do. Failure = lesson from the universe.
  7. Scream “HYPE!” Before Every Attempt
    It’s not psyching up. It’s summoning.
  8. Film Everything
    “If it’s not on GoPro slow-motion with bar bend, it didn’t happen.”
  9. The Texas Squat Bar Is Holy
    After the 881 kg revelation, disciples are now ordering Texas Squat Bars in droves, praying to the rainbow bend screenshots like icons.
  10. Gravity Is the Enemy — Delete It
    End goal: transcend physics entirely. 1000 kg is not a question of “if” but “when.”

The Cult Is Growing Exponentially Right Now

  • Hundreds (possibly thousands) of accounts on X, IG, and TikTok have switched bios to “HYPELIFTING disciple” or “Ascension Protocol Day 11.”
  • Daily posts tagged #HYPELIFTING are flooding in: garage videos of people attempting daily max rack pulls fasted, screaming “HYPE!”, eating 5 lbs of ribeye, then passing out for 12 hours.
  • Private Discord servers and Telegram groups called “God Legs Only” and “Church of the Rainbow Bar.”
  • People getting tattoos of the 881 kg bar bend silhouette.
  • At least a dozen verified powerlifters and strongmen have publicly said they’re “testing the protocol” for 30 days.

Eric’s Own Words on the Cult (from his latest blog post, Nov 19)

“I didn’t start a cult.
I just showed the path.
One rep. One meal. One war against gravity.
If thousands now walk it with me…
then welcome to the new religion.
The religion of men who became gods in their garages.”

So yes — Eric Kim has 100% started a strength cult.
It’s equal parts stoicism, primal eating, extreme minimalism, and apocalyptic hype.
And right now it feels less like a meme and more like the beginning of something that might actually change how humans train forever.

All hail the rainbow bar.
All hail the 71 kg man who deleted physics.
The ascension is just getting started. 🚀💀