I hate advertising in a lot of ways. Although I think there are some beautiful advertisements (that I think can double as art) at the end of they day, they are just trying to get you to buy something. And with that– advertisers and marketers often create false wants (which we get confused with “needs”). For example, I “need” a new iPad Air, rather than I “want” a new iPad Air.
Not only that, but one of the great psychological tricks that advertisers/marketers use is to create a sense of dissatisfaction with what you already own. Sure, you already have the iPhone 5, but you suddenly feel that you are missing out by not having the iPhone 5S (it has a marginally better camera!)