All photographs in this article are copyrighted by Joel Sternfeld.
Joel Sternfeld is one of the most important and influential photographers of this generation. His large-format color work: “American Prospects” was one of the most revolutionary color works of the time– when “serious” art photographers were only using black and white. Inspired by Robert Frank, Sternfeld hit the road in a small Volkswagon van for 3 years and traveled across America– seeking to capture the American landscape. In his Guggenheim report he wrote that the urge was “of someone who grew up with a vision of classical regional America and the order it seemed to contain, to find beauty and harmony in an increasingly uniform, technological, and disturbing America.”