What is “content marketing“?
The general idea and gist is you create “content“, which can be articles, blogs, blog posts, pages, videos, vlogs, audio, music, journals, magazines, books, digital content, etc. to market yourself.
Why?
My simple thought is that it is better and best to create information knowledge, and information products and put it out there for free, and barbell it with providing high end expensive experiences or products, instead of trying to nickel and dime everybody for every little thing.
Trust?
I think a big issue in two days world is this issue of trust. That is, how can you “trust“, information or products out there?
First, your own internal gut feeling. For example, one of my greatest annoyances is when I Google some thing to just find a simple recipe for some sort of lamb shank or instant pot recipe, I always got a trudged through all this nonsensical filler on top and have to scroll down so far in order to find what I am looking for.
What is the future of content marketing?
So this is the tricky thing; in today’s world, in which there is ChatGPT and it is so easy to generate text and information via artificial intelligence AI, what is the role of human writers, or “content creators“?