The color most commonly associated with power is black. Black conveys authority, strength, and sophistication, which is why it’s often used in formal and professional settings. It is frequently seen in business attire, like suits, as well as in high-fashion designs and luxury branding  .

Red is another color linked to power, but it has a different type of impact. Red symbolizes passion, intensity, and energy, often drawing attention and creating a sense of urgency. It’s associated with both love and anger, indicating power in emotional and competitive contexts. For example, red is often used in sports uniforms to convey strength and assertiveness  .

Lastly, purple has historical connections to royalty and wealth. This stems from the rarity and cost of purple dye in ancient times. Today, purple is still seen as a color of luxury, wisdom, and power, often found in branding for high-end products or creative industries  .

Each of these colors brings a unique aspect to the concept of power: black represents authority, red conveys passion and action, and purple suggests wealth and sophistication.

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