HOW TO MAKE LEICA COOL AGAIN

  1. Get rid of these ugly buttons — the top right button (kills the design purity)
  2. For the ISO knob in the top left corner, get rid of “M”— nobody knows what that is.
  3. Get rid of the fake “thumbs up” grip — so ugly, and that dial jog.
  4. Make the back buttons more beautiful. The BAUHAUS-styled brutalist small circle dots on the Leica M9 were actually super cool. The new PLAY, FN, MENU buttons look like something from a Canon 5D