Better to buy the cheapest Mercedes, then the most expensive Toyota. Similarly speaking, better to buy the cheapest Apple product, or the cheapest iPhone, than buying the most expensive android, Samsung, or Google pixel.

Similarly speaking, best to stay in the smallest, and the cheapest room in the highest end hotel, rather than the most expensive room in a cheap or mid tier hotel.

Another example, with presents, best to buy somebody the cheapest item at Hermes, rather than the most expensive thing at H&M.