For me, greater feelings of power, and overpower.
Greater physiological strength, greater stronger feelings of hope and optimism, and also physiological discharges of power (hypelifting).
Also, greater consumption of meat. I wish I could eat 5 pounds of meat in one sitting.
Then, my ultimate goal is greater physical strength, to indefinitely increase my one rep maxes for my lifts, and also, to indefinitely augment my muscles and demigod body.