For example, initial success of Migos was through unique approaching sound. Now, it is no longer novel. Unless Migos does something radically new, they will not remain relevant.

However, a better example is Kanye West. A man who is constantly inventing and reinventing himself. Kind of like a David Bowie.

Also, the downside of Apple is that they are just rehashing the same formulas, over and over again.

Same thing with Lamborghini; they’re just relying on the past innovations of Marcelo Gandinhi, who first innovated with the Lamborghini Countach and the scissor doors. Let us also remind ourselves that Lamborghini is owned by Volkswagen; an old company that is more interested on profit maximization and efficiency, rather than radical innovation. Do not get suckered by Aldie, or even mentally; both which are owned by Volkswagen as well. Same thing goes with Ducati, and also Bugatti.