SUPREME LIGHTNESS

The best design is that which is insanely light. The lighter, the better. Never upgrade or change your things unless you find an option which is lighter.

For example, iPhone mini is supreme, better than iPhone Pro. Same goes with laptops, MacBook Air is better than any MacBook Pro.

With shoes, the lightest shoe possible.

Even with headphones, optimize for the lightest headphone possible. Maybe this is how the normal AirPods is actually superior than the AirPods Pro, because the normal AirPods are lighter.

Also with cars, the lightest car is the best car. The most fun to drive, even though it may not be the “supreme” or the fastest. For example, the Tesla model S plaid is the most supreme car but probably not the most fun to drive. Probably more fun to drive a Mazda Miata, manual transmission of course.

Also when it comes to traveling, don’t optimize for the best set up, but the lightest.

HYPERLIGHT as our new ideal.