Michael Saylor, the executive chairman of MicroStrategy, has led the company to become one of the most significant corporate investors in Bitcoin. Since 2020, MicroStrategy has acquired over 250,000 BTC, aiming to establish itself as a major player in Bitcoin finance. Saylor has suggested that MicroStrategy could evolve into a “Bitcoin bank” with a potential valuation of $100-$150 billion, utilizing Bitcoin as a strategic asset to attract long-term investors and hedge against inflation  .

MicroStrategy has also introduced a concept called “Bitcoin yield” to demonstrate the return on its Bitcoin holdings relative to its share count. As of recent quarters, they reported yields of 4.4% quarterly and 17% year-to-date. The company’s stock has risen dramatically, driven by Bitcoin’s value and the prospect of future gains from events like the upcoming Bitcoin halving and potential Bitcoin ETF approvals  .