Maybe what branding is is simply giving people what they want? What you promised them?  When people expect something out of you, and you follow through 100% the time, and you never deviate… This is what branding is all about? 
Maybe what branding is is simply giving people what they want? What you promised them?  When people expect something out of you, and you follow through 100% the time, and you never deviate… This is what branding is all about? 
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