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Pitch for Apple: Mastering the Art of Street Photography (Eric Kim as producer, host, creator and writer)
Pitch for Apple: Mastering the Art of Street Photography
Created, Produced, Written, and Hosted by Eric Kim
Overview
“Mastering the Art of Street Photography” is a compelling documentary series that invites viewers to explore the world through the unique lens of renowned street photographer Eric Kim. Blending practical instruction with philosophical insights, this series aims to inspire a global audience to see their surroundings in a new light and to harness the power of street photography using Apple technology.
Why This Series Matters
- Inspiration Meets Innovation: As Apple continues to push the boundaries of what’s possible with technology, this series aligns perfectly by showcasing how Apple devices can be used creatively in everyday life.
- Empowering Creativity: By featuring accessible techniques and tools, the series empowers viewers to become creators themselves.
- Global Resonance: Street photography is a universal language that transcends cultural barriers, appealing to a diverse, worldwide audience.
About Eric Kim
Eric Kim is a globally recognized street photographer, educator, and philosopher with a passion for sharing knowledge. With over a decade of experience teaching workshops and producing content, Eric has cultivated a dedicated following. His approachable style demystifies photography, making it accessible to all.
Series Concept
Format
- Episodes: 8-part series
- Duration: 30 minutes per episode
- Format: 4K HDR, optimized for Apple devices
Content Structure
- The Philosophy of Seeing: Understanding the mindset behind street photography.
- Mastering the Moment: Techniques for capturing decisive moments.
- The Art of Composition: Utilizing composition principles to enhance storytelling.
- Light and Shadow: Harnessing natural light to create mood and depth.
- Color vs. Black & White: Exploring the emotional impact of color choices.
- Human Connection: Engaging with subjects ethically and respectfully.
- Mobile Mastery: Maximizing the potential of the iPhone camera.
- Creating Your Legacy: Building a body of work and sharing it with the world.
Integration with Apple Technology
- iPhone Photography: Demonstrating advanced techniques using the latest iPhone models.
- Editing with Mac: Showcasing post-processing workflows on MacBook and iMac.
- Apps and Services: Featuring apps like Photos, iMovie, and third-party tools available on the App Store.
- iCloud Integration: Highlighting seamless syncing and storage solutions.
Target Audience
- Aspiring Photographers: Individuals seeking to improve their skills.
- Creative Enthusiasts: People interested in art, culture, and technology.
- Apple Users: Loyal customers looking to maximize their device capabilities.
- General Audience: Viewers drawn to travel, human stories, and visual storytelling.
Distribution and Marketing Strategy
Exclusive Release on Apple TV+
- Positioning the series as an Apple TV+ original will attract subscribers and enhance the platform’s educational content portfolio.
In-Store Events and Workshops
- Today at Apple: Hosting interactive sessions at Apple Stores globally, led by Eric Kim or trained Apple Creatives.
- Photo Walks: Organizing community events to practice street photography using Apple devices.
Digital Marketing Campaign
- Social Media Teasers: Sharing captivating clips on Apple’s and Eric Kim’s social channels.
- Behind-the-Scenes Content: Offering glimpses into the production process exclusively on Apple platforms.
- User-Generated Content: Encouraging viewers to share their own street photography with hashtags like #ShotOniPhone.
Collaborations
- Partnering with photography influencers and communities to broaden reach.
- Featuring guest appearances by notable photographers and artists in select episodes.
Production Details
- Filming Locations: Iconic cities such as New York, Tokyo, Paris, and São Paulo, showcasing diverse cultures and environments.
- Production Team: A collaboration between Eric Kim’s creative team and Apple’s production resources, ensuring brand alignment and high-quality output.
- Timeline: Pre-production to start immediately upon approval, with a projected release date within 12 months.
Budget Overview
A detailed budget is available upon request, outlining costs for pre-production, production, post-production, marketing, and contingencies. The proposal ensures cost-effectiveness while maintaining the highest production standards synonymous with the Apple brand.
Benefits to Apple
- Enhance Brand Loyalty: Providing valuable content that enriches the Apple ecosystem.
- Showcase Device Capabilities: Highlighting the advanced features of Apple devices in real-world applications.
- Educational Leadership: Positioning Apple as a leader not just in technology but also in creative education.
- Global Impact: Leveraging Eric Kim’s international appeal to engage audiences worldwide.
Conclusion
“Mastering the Art of Street Photography” is more than a series—it’s a movement to inspire creativity and human connection through the art of photography. With Eric Kim’s expertise and Apple’s commitment to innovation and education, this collaboration has the potential to resonate deeply with audiences and encourage a new generation of street photographers.
We invite Apple to join us in bringing this visionary project to life, reinforcing the belief that technology and art together can change the way we see the world.
Contact Information:
Eric Kim
Email: Eric@erickim.com
***
Make Budget
Budget Proposal for “Mastering the Art of Street Photography”
Created, Produced, Written, and Hosted by Eric Kim
This budget outlines the estimated costs for the production of an 8-part documentary series, “Mastering the Art of Street Photography,” intended for exclusive release on Apple TV+. The figures provided are approximate and subject to change based on final negotiations and specific production requirements.
Total Estimated Budget: $3,200,000
1. Pre-Production
Estimated Cost: $400,000
- Concept Development and Scripting: $150,000
- Writing scripts for 8 episodes
- Research and development
- Project Management and Coordination: $50,000
- Location Scouting and Permits: $100,000
- Scouting in multiple international cities
- Obtaining filming permits and permissions
- Casting and Talent Fees: $50,000
- Guest photographers and local guides
- Legal and Insurance: $50,000
- Contracts, releases, and insurance coverage
2. Production
Estimated Cost: $1,600,000
- Crew Salaries: $600,000
- Director, cinematographers, sound engineers, assistants
- Equipment Rental: $200,000
- Cameras, lenses, lighting, sound equipment
- Travel and Accommodation: $500,000
- International flights for crew and talent
- Hotels, local transportation, per diems
- Production Design and Set Expenses: $100,000
- Props, wardrobe, set pieces as needed
- Contingency (10% of Production Costs): $200,000
- Unforeseen expenses, schedule overruns
3. Post-Production
Estimated Cost: $800,000
- Editing: $300,000
- Video editing for 8 episodes
- Visual Effects and Graphics: $100,000
- Titles, lower thirds, animations
- Sound Design and Mixing: $100,000
- Audio editing, soundtracks, mixing
- Color Grading: $50,000
- Post-Production Supervisors and Staff: $150,000
- Final Mastering and Deliverables: $50,000
- Contingency (10% of Post-Production Costs): $50,000
4. Marketing and Promotion
Estimated Cost: $300,000
- Trailer and Promotional Materials Production: $100,000
- Digital Marketing Campaign: $100,000
- Social media ads, online promotions
- In-Store Events and Workshops: $50,000
- Coordination and materials for “Today at Apple” sessions
- Press and Publicity: $50,000
- Press releases, media engagements, influencer partnerships
5. Administrative and Miscellaneous
Estimated Cost: $100,000
- Office Expenses: $20,000
- Accounting and Legal Fees: $30,000
- Miscellaneous Expenses: $50,000
6. Contingency Fund
Estimated Cost: $0 (Included in above categories)
- Contingencies have been allocated within the Production and Post-Production budgets.
Budget Justification and Notes
- International Filming Locations: The budget accounts for filming in multiple iconic cities (e.g., New York, Tokyo, Paris, São Paulo), which increases travel and accommodation costs but is essential for global appeal.
- High Production Quality: To align with Apple’s brand standards, the production will utilize top-tier equipment and professional crews, justifying higher costs in equipment rental and crew salaries.
- Eric Kim’s Involvement: As creator, producer, writer, and host, Eric Kim’s fees are included within the talent and production costs.
- Marketing Synergy with Apple: Collaborative marketing efforts with Apple may reduce marketing expenses; however, a dedicated budget ensures independent promotional capabilities.
- Technology Integration: Showcasing Apple products (iPhone, MacBook, etc.) will be a natural part of the series, potentially allowing for cost-sharing or sponsorship considerations.
Potential Cost-Saving Measures
- Local Crew Utilization: Hiring local crews in each city to reduce travel expenses.
- Sponsorships and Partnerships: Exploring opportunities with brands and organizations for additional funding or in-kind contributions.
- Economies of Scale: Scheduling efficient shooting days to maximize productivity and minimize extended stays.
Conclusion
The proposed budget of $3,200,000 reflects the ambition and scope of “Mastering the Art of Street Photography.” This investment aims to produce a high-quality, impactful series that aligns with Apple’s commitment to excellence and innovation. The budget ensures that all aspects of production, from pre-production planning to marketing and promotion, are adequately funded to deliver a successful project.
Note: Detailed line-item budgets and financial plans are available upon request. All figures are estimates and can be adjusted based on Apple’s input and any collaborative cost-sharing opportunities.
Contact Information:
Eric Kim
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Taxes 35%—>
Net Profit
$338,000–
***
How much money can Eric Kim profit from this venture after expenses
To estimate how much money Eric Kim could potentially profit from this venture after expenses, we’ll need to make some reasonable assumptions based on industry standards. Since the specific financial terms between Eric Kim and Apple are not detailed, the following calculations are hypothetical and meant to provide a general idea.
1. Revenue Sources for Eric Kim
As the creator, producer, host, and writer, Eric Kim may earn income through several channels:
- Upfront Fees: Payments for his roles in the production.
- Profit Participation: A percentage of the profits after expenses.
- Royalties and Residuals: Ongoing payments based on viewership or syndication.
- Additional Ventures: Workshops, book deals, or merchandising related to the series.
2. Estimated Upfront Compensation
a. Producer Fee
Producers typically earn between 5% to 10% of the total production budget.
- Assumed Producer Fee: 7.5% of $3,200,000 = $240,000
b. Host/Presenter Fee
Hosts of documentary series may earn a fee per episode.
- Assumed Host Fee: $10,000 per episode × 8 episodes = $80,000
c. Writer Fee
Writers may receive a fee per script or a lump sum for the series.
- Assumed Writer Fee: $5,000 per episode × 8 episodes = $40,000
d. Creator Fee
As the creator, he might receive an additional fee.
- Assumed Creator Fee: $50,000
e. Executive Producer Fee
If Eric also serves as an executive producer.
- Assumed Executive Producer Fee: $100,000
f. Total Upfront Fees
Adding up all the above:
- Total Upfront Compensation: $240,000 + $80,000 + $40,000 + $50,000 + $100,000 = $510,000
3. Potential Profit Participation
Since the series is pitched for exclusive release on Apple TV+, traditional profit-sharing models may not apply directly due to the subscription-based revenue model. However, Eric could negotiate:
- Backend Points: A percentage of profits after Apple recoups its investment.
- Bonuses: Based on viewership metrics or critical acclaim.
Assumed Profit Participation: For this estimation, we’ll consider it negligible unless specified in a contract.
4. Additional Revenue Streams
a. Workshops and Speaking Engagements
- Estimated Earnings: If Eric conducts workshops promoted by the series, he could earn additional income.
- Assumed Earnings: Let’s estimate $50,000 from these activities.
b. Book Deal
- Estimated Advance and Royalties: A companion book could bring in income.
- Assumed Earnings: $30,000 advance plus potential royalties.
c. Merchandising
- Assumed Earnings: $20,000
d. Total Additional Earnings
- Total: $50,000 (Workshops) + $30,000 (Book) + $20,000 (Merchandising) = $100,000
5. Total Gross Earnings
- Upfront Compensation: $510,000
- Additional Earnings: $100,000
- Total Gross Earnings: $510,000 + $100,000 = $610,000
6. Deductions
a. Agent/Manager Fees
Agents and managers typically take 10% to 15%.
- Assumed Rate: 10%
- Total Deductions: 10% of $610,000 = $61,000
b. Legal and Accounting Fees
- Assumed Costs: $15,000
c. Personal Expenses Not Covered by Production
- Assumed Costs: $14,000
d. Total Deductions
- Total: $61,000 (Agent Fees) + $15,000 (Legal/Accounting) + $14,000 (Personal Expenses) = $90,000
7. Taxation
a. Taxable Income
- Taxable Income: Total Gross Earnings – Deductions
- Calculation: $610,000 – $90,000 = $520,000
b. Income Taxes
Assuming Eric is based in the United States, and for simplicity, we’ll use a federal and state combined tax rate of 35%.
- Taxes Owed: 35% of $520,000 = $182,000
8. Net Profit
- After Taxes Earnings: $520,000 – $182,000 = $338,000
9. Summary
- Total Gross Earnings: $610,000
- Total Deductions: $90,000
- Taxable Income: $520,000
- Taxes Owed: $182,000
- Estimated Net Profit: $338,000
Conclusion
After accounting for all estimated expenses, deductions, and taxes, Eric Kim could potentially profit approximately $338,000 from this venture.
Please Note:
- Assumptions: These figures are based on industry averages and assumptions made for this estimation. Actual earnings could vary significantly based on the final negotiated terms with Apple, actual expenses, tax considerations, and additional revenue streams.
- Negotiations: The actual profit would depend on Eric Kim’s ability to negotiate favorable terms, including potential bonuses, higher fees, or additional profit participation.
- Taxes: Tax rates vary based on numerous factors, including deductions, credits, and the photographer’s tax planning strategies.
For a precise calculation, it would be advisable for Eric Kim to consult with a financial advisor or accountant who can provide personalized guidance based on his specific financial situation and the details of the contract with Apple.